AI service

AEO and GEO: Get Found by AI Search

Answer engine optimisation (AEO) and generative engine optimisation (GEO): we structure your content, schema and brand identity so AI assistants and AI search can cite your business.

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Definition

What are AEO and GEO?

AEO (answer engine optimisation) is making your content the direct answer in featured snippets, voice answers and answer boxes. GEO (generative engine optimisation) is making your business easy for generative AI tools such as ChatGPT, Google AI Overviews, Perplexity and Claude to find, understand and cite. Both build on normal SEO. They add a stronger focus on direct answers, structured data, a consistent business identity and content that is specific and credible enough for a machine to quote.

More buyers now ask an AI assistant a question instead of scrolling a page of links. If the answer names your competitor and not you, you never even see the lost lead. AEO and GEO work is how you earn a place in that answer. Growmerz audits how AI systems currently describe your business, fixes the pages, structured data and entity signals that hold you back, and sets up a repeatable way to measure progress. We are an AI engineering team, so we also build the pieces most SEO shops cannot: clean machine-readable knowledge bases, llms.txt files, and automated monitoring that asks the major assistants your customers' questions every month and records what they say. We do not promise rankings or guaranteed citations. Nobody can. We promise clear work, honest reporting and a site that is easier for both people and machines to trust.

Use cases

What it can do for your team

  • AI visibility audit

    We ask the major assistants the questions your customers ask, record who gets named and why, and show you the gaps with proof.

  • Answer-first content rewrite

    We restructure key pages so each section opens with a short direct answer, then adds detail, tables and examples a model can quote.

  • Structured data and schema

    We add and validate Organization, Person, Service, Article, FAQ and Breadcrumb markup so machines read your pages correctly.

  • Entity and brand consistency

    We align your name, description, profiles and listings across the web so AI systems see one clear business, not several partial ones.

  • AI crawler access and llms.txt

    We check robots.txt, speed and indexing, decide which AI crawlers you want, and publish an llms.txt that points to your best pages.

  • Monthly AI mention tracking

    An automated monitor asks a fixed set of questions each month and reports mentions, citations and competitors, with the raw answers saved.

Outcomes

What changes for you

  • Your business can appear inside AI answers, not only in lists of links
  • Pages that answer questions clearly also win featured snippets and voice answers
  • Structured data and a consistent identity make your brand easier to trust and quote
  • You learn exactly what ChatGPT, Gemini and Perplexity say about you today
  • A monthly report shows mentions and citations over time, so you can see what is working

How it works

From first call to a system you can rely on

  1. 01

    Audit

    We test how AI assistants and search currently answer your customers' questions, and review your pages, schema and crawl access.

  2. 02

    Fix

    We rewrite priority pages answer-first, add structured data, tidy your entity signals and fix crawl or speed problems that block you.

  3. 03

    Publish

    We add new question-led content for gaps the audit found, with real specifics from your business, not filler.

  4. 04

    Measure

    We rerun the same questions monthly, report what changed and adjust. Results vary, so we show trends and the evidence behind them.

Stack

Tools we commonly work with

We choose tools to fit the task and your existing systems, not the other way round.

Structured data
JSON-LD schemaSchema.org validatorsGoogle Rich Results TestSearch Console
AI platforms we test
ChatGPTGoogle AI OverviewsPerplexityClaudeGemini
Site and crawl
Next.jsrobots.txt and sitemapsllms.txtCore Web Vitals
Monitoring
Custom Python monitorsLLM APIsGoogle Sheets reportsAnalytics referral tracking

FAQ

Common questions

What is the difference between SEO, AEO and GEO?

SEO aims to rank your pages in search results. AEO aims to be the direct answer in snippets, answer boxes and voice results. GEO aims to be mentioned or cited by generative AI tools like ChatGPT and Perplexity. They overlap heavily, and good SEO basics support all three.

Can you guarantee ChatGPT or Google AI will mention my business?

No, and be wary of anyone who says they can. These systems are not fully public and change often. We improve your odds by making your content clear, specific and credible, and we show you measured results rather than promises.

Do I still need SEO?

Yes. Crawlable, fast, relevant pages with trust signals underpin visibility in both search results and AI answers. AEO and GEO add to SEO. They do not replace it.

How long does it take to see results?

Technical fixes such as schema and crawl access can show up within weeks. Being cited in AI answers usually takes months, because it depends on how much trusted content mentions you. We track monthly so you can see the trend.

What do you need from me?

Access to your website or CMS, a list of the questions your customers ask, and your real business facts such as services, locations, pricing approach and proof points. We handle the rest.

Do you work with businesses outside Pakistan?

Yes. Growmerz is based in Lahore, Pakistan and works with clients worldwide. The work is done online, and the audit covers the countries and languages your customers search in.

Other services

Find out what this could take off your plate

Book a free 30-minute AI audit. We map the manual work, tell you what can be automated and what it would involve.

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